01 // The Narrative

Professional Journey

UST Global

2023 — Present

Product Designer

Crafting end-to-end digital ecosystems at the intersection of HCI and surrealism. Leading design strategy for high-impact fortune 500 verticals.

Independent Practice

2021 — 2023

Design Consultant & Artist

Collaborating with global startups to define visual languages. Specializing in brand identity, motion design, and fine-ink illustrations.

02 // Collaborations

Selected Clients

Fortune 500 Tech
Web3 Startups
Lifestyle Brands
Creative Agencies
03 // Technicality

Core Competencies

Product Architecture, Multi-stream Ideation, Generative Systems, Advanced Typography, Motion Physics, Fine Arts (Ink), and Strategic Empathy.

Bookleaf Identity

ClientBookleaf Publishing
Year2022
My RoleLead Graphic Designer & Illustrator
DeliverablesEditorial Layouts, Custom Illustrations, Typographic Studies
Bookleaf
Overview

The Challenge

Designing an evocative, editorial book cover that captures the book's essence — its title, theme, and the author's perspective.

IllustrationGraphic DesignEditorial
Core Strategy

Problem & Solution

Capturing Abstract Narrative

Translating complex, emotional written narratives into a visual layout is a massive challenge in publishing, where generic layouts fail to evoke interest.

Handcrafted Editorial Cover

We combined abstract hand-inked illustrations with a custom serif display typeface. This unique design mirrors the book's internal themes, making it jump off the bookstore shelf.

Execution Details

Key Focus Areas

01

Custom Typography

Handcrafted serif lettering optimized for tactile print finishes.