Professional Journey

UST Global

2023 — Present

Product Designer

Crafting end-to-end digital ecosystems at the intersection of HCI and surrealism. Leading design strategy for high-impact fortune 500 verticals.

Independent Practice

2021 — 2023

Design Consultant & Artist

Collaborating with global startups to define visual languages. Specializing in brand identity, motion design, and fine-ink illustrations.

02 / Sector/04

MDIS Redesign

ClientMDIS Academy

Year2023

My RoleLead UX Designer

DeliverablesInformation Architecture, Design Guidelines, Mobile UX Refinements

Overview

The Challenge

Redesigning the academic portal for MDIS to improve conversion, streamline course navigation, and optimize the admission pipeline for mobile and desktop users.

UX DesignUI DesignInformation Architecture

Core Strategy

Problem & Solution

Navigational Friction

The legacy portal had scattered information and complex course filtering, leading to a high drop-off rate on mobile admission forms.

Information Architecture Streamlining

We simplified the navigation flow and course comparison engine. By converting the lengthy admission form into a mobile-first step process, student registration rates increased dramatically.

Execution Details